A Business Model for Business Owners & Bloggers Who Don’t Want to Burn Out

Turn the content you love writing into a calm, profitable, and sustainable business that earns like full-time on less than 20 hours a week.

Over 350 (and counting!) business owners and bloggers have joined —with 100% saying they’d recommend it. This isn’t just another course. It’s the calm, support-backed system that saves you hours and actually works.

(Formerly “The SEO Roadmap”)


Hey… Is This You?

  • You’ve got a brain full of ideas and maybe a blog (or 12 half-written drafts) to show for it.
  • You’re not new to the internet. You’ve tried things—Pinterest, Instagram, maybe even another blogging course to try and get found & monetize faster.

But what you haven’t found yet? A system that actually works with your brain and your energy.

Not one that expects you to post daily. (This one only requires 30 TOTAL)

Not one that turns you into a content machine.

Just something that works. Period.

You don’t need more information. You need real direction.

You might be…

  • A course creator or business owner who’s ready to make search traffic finally work for you
  • A blogger who’s seen a few ad commissions trickle in, but nothing that feels reliable
  • Someone who’s built audience before, but never built the kind of business that could run without you
  • Or someone who’s just tired of duct-taping advice together at 11pm and hoping something sticks

Whatever your starting point, the end point is the same.

This isn’t about working harder. It’s about finally having a system that’s calm, part time, $2-5k+ month’s profitable, AND sustainable.

One that works when you do, and when you don’t.

If you’ve ever thought:“I know this could work… if I could just get my brain to cooperate (and someone would show me what to do to take one thing off my endless to-do list),” then you’re exactly who I built this for.


PPTB STUDENT CASE STUDY

“I knew enough to know I was missing a lot of critical knowledge and it felt overwhelming trying to teach myself everything and figure it out alone. I just wanted something straightforward. A step-by-step system.

And someone with values like mine. Someone who actually cares about serving their audience, not just gaming the algorithm.

All the keyword stuffing and ‘hack the system’ advice was a turn-off.

I wanted to build something useful, long-lasting… and I felt stuck. PPTB was everything I could’ve wanted and more.

It walked me through everything! From setting up my first WordPress site and figuring out the tech, to understanding affordable tools and custom GPTs.

Every step I needed? Covered. Clearly. In-depth. Thoughtfully.”

Since joining, I’ve:

✔️ Set up my site

✔️ Qualified for ad networks

✔️ Built a better tech stack

✔️ And I’m about to launch my first digital product

“My site is already miles ahead of where it was and I’m just getting started. I’ve taken other courses, worked with other coaches… no one delivers like Nina.

This program answered every question I had and even ones I didn’t know to ask.

Also? The private podcast feeds are my favorite thing. I listen on the go, then go back and complete the steps later. Honestly, I’m annoyed that more people don’t offer this, it’s that helpful.

If you’re overwhelmed by SEO or unsure what to do next, PPTB will walk you through every step. The clarity. The depth. The support. It’s just… beyond.”

— Kara, Blogger & Business Owner of Tangled Hideaway


🔎 Have You Ever Googled…?

  • “Why isn’t my blog making money?”
  • “How do I grow traffic without showing up on Instagram every day?”
  • “Is blogging even worth it anymore?”
  • “How do I get into Mediavine?”
  • “Why is no one reading my posts?”
  • “What’s the best way to repurpose blog content?”

If yes? You’re in the right place.

PPTB isn’t just about blogging, it’s a search-powered business system for content you actually care about. One that helps you get discovered, earn consistently, and protect your energy.

 Real things students have said:

  • “I want traffic that doesn’t disappear when I stop posting.”
  • “I don’t want to be famous. I just want to be found.”
  • “I’m tired of buying courses that feel like 80 hours of fluff.”
  • “Can someone just show me what to do… like actually?”
  • “I want to build something that works even when I’m tired.”

— Nina, Creator of PPTB

 Anna (PPTB Student) — For Creators Wanting Visibility, Confidence, and Growth

“Before joining, I wasn’t making enough money with my blog. I felt overwhelmed and didn’t know where to focus my time. 

Since joining PPTB, we’ve been invited on a press trip by a DMO, had products reach out to be featured, and got invited to a radio show. (It was just two minutes, but who cares—it was fun, and they said ‘you’re definitely doing SEO right because we found you.’

I use the custom GPTs regularly they’re so helpful. And the detailed Loom videos are easy to follow and packed with depth.

If you’re on the fence, do it. You’ll regret not starting earlier.”

-Anna, Blogger


What If It Actually Worked?

What if your blog wasn’t just a time-suck or a half-finished idea but a real business asset that made people find you, trust you, and buy from you?

What if…

  • You wake up to new email subscribers, affiliate commissions, and Pinterest traffic that doesn’t need your constant attention.
  • You’ve finally stopped second-guessing your strategy and started seeing real, measurable growth from content you like creating.
  • There’s no pressure to post daily. No algorithm panic. Just a calm, proven system that brings in consistent income even when life is chaotic.

PLUS:

  • Your tech setup didn’t require a $10k developer or another breakdown
  • You had a clear path to income (ads, affiliates, products, services—and actual strategy for when to use each)
  • You knew what to work on next, instead of bouncing between advice that contradicts itself

TRUTH:

Online passive income doesn’t exist. 

It’s all dividends from the past work you put in, if you have the right system.

That’s exactly what we help you build:

A money-making, search-powered business that earns like a business without turning you into a content machine.

And it all starts with a better way to blog.

Yeah. Same.

Real Support: And the only program with true 1:1 support from the founder that actually fits into your very real, very full life.

It’s different now, but still wildly effective.

You’ll get everything you need to grow search-backed traffic, convert it into income, and build a business that fits your actual life—all in 20 hours a week or less.

The Search-Powered Business Framework

A 6-Step, No-Fluff System to Build a Business That Grows With You

Whether you’re just starting out or stuck at a plateau, this isn’t about doing more, it’s about doing what actually moves the needle.

Real Student Result: Kristi used the “Know Your Audience GPT” in Module 1 to map out 6 months of blog content based on her avatar’s pain points.

“I had a lot of ideas in my head but wasn’t sure how to execute. I never would’ve known any of this was even possible before.” – Kristi

“Before PPTB, I was trying to understand how all the pieces fit together myself. Nothing I could find took you through the whole process from beginning to end. I was piecing things together from free resources and Skillshare, but nothing came close to how thorough this is—right from the start.

I had a lot of blog post ideas in my head but wasn’t sure how to execute. I used the She Knows Your Audience GPT to come up with 6 months of ideas based on the avatar I created and it helped me organize my thoughts and generate angles I hadn’t even considered based on pain points. I never would’ve known any of this was even possible before.

The course is so thorough. From technical SEO to product creation to email marketing, nothing is left to guesswork. I haven’t even finished it yet, and it’s already helped me so much.

Honestly, the price felt like a stretch especially because I wasn’t making money from my blog yet but this was worth every penny. Just do it. It will be more worth it than you can imagine.”

Kristi W. , Small Business Owner – Travel 
URL:https://fairytaletravelguide.com/


Wherever You’re Starting—This Program Meets You There

You might be thinking…

  • “Can this really help me if I just picked a blog last week?”
  •  “I’ve been at this for a while, but I’m stuck at 2,000 monthly views. Is this really for me?”
  •  “I’m running a business, do I really need a blog to make it work?”

Yes. And here’s why:

Profitable Part-Time Blogger™ gives you the full strategy to build a content-powered business with blog-based systems at the core whether you’re starting from scratch or looking to turn your existing traffic into real income.

🛤️ Two Tracks, One Proven Outcome

No matter where you’re starting, the goal is the same:

A calm, profitable, search-backed business that fits your life, and earns like one.


📍 Track 1: The “Get Started” Plan

Perfect if you’re new to blogging like Anita was or content marketing and want to build your site, SEO, and systems the right way so you don’t waste months duct-taping it together later.

📍 Track 2: The “Start Monetizing” Plan

You’ve got posts, traffic, or a digital product like Meggie, but it’s not making consistent money yet.

This path helps you optimize what you’ve built and grow income through affiliates, digital products, sponsors, or client funnels.

Both tracks are fully mapped out month by month.

You just pick your path, and I walk with you the whole way.


What Makes PPTB Transformational —Not Just Informational

Other blogging courses give you info.

This one gives you structure, support, and actual momentum.

You don’t need more hours of video content to squeeze in.

You need the right next step, and someone in your corner helping you take it.

What You Get That Other Courses Don’t

Retainer-Level Strategy (for Less Than $6.85/Day)

You can literally ask me anything. And I’ll actually answer.
This isn’t “drop a question and hope for a VA.”
I do live product audits, freebie reviews, keyword help, site feedback, because I like doing it.
(Yes, I’ve audited blogs on my day off just because it’s fun.)
I know the worst part of building a business isn’t the work—it’s not knowing if what you’re doing is even right.
So I fix that.
You get 12 months of personalized support, and I treat your questions like a real retainer client, minus the $3K/month price tag.
 Questions from this week alone:
– “Should I rename all my image files for SEO—or is that a waste of time?”
– “Is this content pillar too far from my niche?”
– “Where should I put opt-in forms on my blog posts?”

No question is too small, too messy, or too ‘not ready yet.’

The Blogging Industry’s Only AI-Powered Support That Does The Work For You

Our over 30+ custom GPTs help with writing posts, repurposing content, brainstorming offers, and more, on demand.
Including:
– Repurpose content across platforms (so you don’t have to manually do it!)
– Generate SEO-optimized titles, descriptions, and meta tags
– Write Pinterest descriptions, Twitter threads, and email sequences
– Create alt text for images (you always forget, don’t you?)
– Track ad traffic & expenses easily
 Think of it as your blogging VA, without the hefty hourly rate.
No question is too small, too messy, or too ‘not ready yet.’

 Implementation Challenges (With Actual Prizes)

Perfectionism keeping you stuck? Quarterly “get-it-done” challenges help you take focused action, on things like launching your first product, rewriting a post, or building your email funnel.
And yes, there are prizes (like 1:1 calls with Nina) to keep it fun and focused.

24/7 Community Support (That Doesn’t Leave You Hanging)

Stuck on a headline? Wondering which blog post to update?
Post it in the private Profitable Part-Time Blogger™ Facebook group and get real feedback from Nina herself, often in less than 24 hours.
From SEO tips to keyword reviews to product brainstorming, this is your go-to team.
“I asked a question and had a personalized video audit from Nina within 14 hours. That kind of support is unheard of.”

Built for How You Learn

Choose your pace and your format:
– Private podcast feeds
– Closed captions + transcripts
– Text walkthroughs + worksheets
– Pre-filled spreadsheets (with formulas!)
– Big fonts, toggle sections, adjustable speed
This isn’t just info. It’s accessible, neurodivergent-friendly action.

Live Quarterly Q&A Calls (That Fit Your Schedule)

Prefer asking live questions? You’ll get:
Quarterly (and sometimes more!) Zoom calls hosted by Nina herself
Rotating times to support multiple time zones
A safe space to get unstuck, get clarity, and see what others are working on
You’re not just stuck in a course portal alone.
You’re part of a living, breathing content-building community.

TLDR: Everything you’d need to ensure no matter your accountability style or question-asking preference, you are 100% supported.


“Before I joined PPTB, I was feeling so scattered and that I was just throwing spaghetti at the wall to see what sticks.

I was overwhelmed with where to start and what was actually worth doing. This was the biggest financial investment I had ever made for my business, so I was nervous but it turned out to be significantly better than any free courses or products I had tried.

The course is organized into digestible chunks that gave me structure and momentum. My sessions have increased, my confidence has increased, and my network of resources has grown more than I expected.

What surprised me most was how many bonuses Nina offers and continues to offer. The ability to get page audits feels so generous. I love having access to her through the Facebook group and seeing how she keeps everything up to date.

If you want to feel confident, take your business seriously, and have the funds..do it. It was perfect for me.”

-Meggie, Content Creator

Wait There’s More!

If You Join Today You’ll Also Get

The Master Data Studio

No more “what does this even mean?” in Google Analytics.

Nina’s custom dashboard shows you what’s working—pre-filtered, plain-English stats, including rank tracking + audit helpers.

You’re Not Just Learning From One Voice, Quarterly Guest Expert Trainings

Get access to guest-led sessions on topics like:

  • Newsletter growth
  • Sponsorships & brand deals
  • Branding & community building
  • Podcasting, YouTube, and more

These trainings are handpicked by Nina (and based on community requests), so they’re always timely, relevant, and beginner-to-intermediate friendly.

Replay library included, with private podcast access too.

The One-Click Kadence Design Library

You’ll also get Nina’s own WordPress design blocks for:

  • Affiliate & product CTAs
  • Roundups
  • Resource/deals pages
  • Plug, play, and publish—no code needed

The Master Email Content Bank

  • 1 year of done-for-you automation
  • 350+ swipeable email ideas for 10+ niches
  • Affiliate email + click emails + launch templates
  • Subject line generator GPT
  • Works with your tone and voice

This isn’t a list of shiny bonuses.

It’s your full content business system, built around how you actually operate.

✅ Real feedback from a real expert

✅ Smart tools to write & rank faster

✅ Templates that do the heavy lifting

✅ Support when you need it most


Why This Actually Works (Without Needing 100K Pageviews)

This isn’t a game of traffic for traffic’s sake.

It’s not about waiting until you hit 100K sessions or spending the next 12 months chasing Google rankings before you make a dollar.

Inside this program, you’ll:

  • Start monetizing with as few as 5,000 monthly pageviews
  • Learn how to build income from multiple streams—ads, affiliates, products, and more
  • Protect your traffic and strategy from constant algorithm shifts

There’s no perfect time, no traffic milestone you need to hit first.

If you’ve got content or the motivation to start building it, this works.

This program was designed to grow with you, not wait until you’re “ready.”

PPTB Student For Long-Haul Ecosystem Builders & Human-Focused Entrepreneurs

“After 12 years of blogging, I had a lack of focus and so much old content to organize. I was feeling stuck.

PPTB changed everything. I created my first freebies and digital products, applied for bundles, got into two, and was invited to summits and collabs. I started a Facebook group that’s helped with audience research.

I also started a weekly newsletter I love sending still at a 60% open rate, 8 months in. I even brushed off my old YouTube channel and linked it to my blog strategy.

I was hesitant at first—cost-wise, I’m super broke. But I don’t regret it for a second. The challenges, the monthly calls, and the group support make everything feel doable.

 PPTB didn’t just help me “do SEO  it helped me build a whole ecosystem that supports itself and keeps growing.”

Malia

Smiling woman with wavy brown hair and glasses, wearing a navy top with embroidered leaves, posing against a plain white background. Nina.
SheKnowsSEO.co

Who’s Piloting This Program??

Hey, I’m Nina!  A multi-passionate, multi-6-figure blogger, SEO educator, and the founder of She Knows SEO™ (and yes, proud dog mom to Theo 🐾).
After ditching law school for a $200 flight to New Zealand, I started my first travel blog. It flopped—until I built my own system.
Using the Search-Powered Business Framework™, I turned that flop into a flexible, high-traffic, search-powered business. I hit my first $10K passive month within 6 months, grew to $30K months by January 2023, and built a business that kept running even while I was still working full-time in a law firm.
Since then, I’ve helped hundreds of creators, service providers, and blog-based business owners grow algorithm-proof traffic and consistent income—without burning out or becoming content machines.


Now I live life on my own terms: working part-time hours, sipping cappuccinos in Bari, and helping others build calm, profitable, content-powered businesses that scale with their energy (not their hours).
Because blogging isn’t dead—it’s different. And with the right structure and support? It still works ridiculously well.

“… Ok, But Where Are Your Stats, Nina?” Here They Are!

Google Analytics screenshot showing a line graph of user sessions from May 1 to May 16, with data indicating a 36.34% increase in sessions (54,891 compared to 40,261) and a 42.05% growth in users (46,870 vs 32,995), highlighted with a red circle.
I grew my first travel blog to 50k sessions in 6 months.
A search performance graph from Google Search Console showing 38.5K clicks, 2.65M impressions, a 1.5% click-through rate, and an average position of 31 for the She Knows SEO blog.
I grew She Knows SEO to 30k-50k months with fewer than 20 posts a year. That bump is a single new post added in 5 months.

I Don’t Share Income Shots For Safety and FTC Guideline Reasons ❤️

🌟 Real Results

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I grew my blog from 20K to 100K monthly pageviews and started making a few thousand a month.
What helped most was learning how to write affiliate posts properly—and now I’m building out my digital products and email marketing.
I’d never spent that much on a course before. But it was 100% worth it. In fact, I bought another funnel course after this and realized Nina had already covered it—better.
If you’re on the fence? This is the one.
Fiona Boyle
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I have a full-time job, so I needed something I could actually implement—without burning out.
PPTB gave me that structure. I’ve been able to automate what I do, and I feel like I’m doing more in less time.
I didn’t want to spend so much on another course, but I’m so glad I did. Nina gives so much value. Between the challenges, the support, and the 12-month framework, it keeps me focused and moving.
Taima
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After launching my blog, my goal was 500 sessions in 30 days. I nearly hit that—and then blew past it.
Month 2? I had 4300 sessions.
That’s how fast this works when you follow the plan. I was shocked at how exciting it was to finally feel momentum.
And I’ve only just scratched the surface of the modules.
Heather
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I signed up for Nina’s SEO Roadmap course about 3 weeks ago, I held my breath as I clicked the ‘Pay’ button for this pretty pricey purchase. A part of why I was nervous is the fact that I knew NOTHING about SEO or Affiliate marketing and was worried that I wouldn’t understand most of the stuff she was talking about.
But this is probably the most comprehensive and practical course I have ever taken. It really feels like you are sitting on your friend’s couch and they are just sharing all of their gems with you. Worth every penny. ❤️
Inge van Aswegen
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I’m about to hit 20k monthly views after about 6 months of focused work following the best practices taught in Roadmap. I’ve been earning about $200 in affiliates for 3 straight months now and am hoping to increase that.
My favorite thing is having access to the private Facebook group – honestly, it’s so great Nina should probably charge for it. I’ve learned so much!
Cat is Out of The Office
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I got up to 50k sessions and into Mediavine in 7 months because of the Roadmap (and the roadmap FB group).
I should say I haven’t even completed the whole course, there is that much in it. 😟 And my site is general travel rather than niche, so harder to rank for in some cases.
The access to Nina is the best (who I would say is almost too available to us 😄) along with sharing her experiments and what works and doesn’t.
Kaz HG
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NINA! I just finished your SEO Roadmap course, which I did with my bf, who’s brand new to blogging. I have done most of the big-name SEO courses myself, but wanted to tell you that yours was the EASIEST TO FOLLOW of the ones I’ve done.
I wish SEO Roadmap was the first course I had taken as a new blogger, because you demystify SEO so perfectly, and in a way that ANYONE can understand. (Also, I love your Canadian accent, but that’s another thing entirely 🇨🇦).
Travel Mexico Solo
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I didn’t have a good structure for my blog’s silos or clusters. I also had no idea how to grow my email list or monetize.
Since joining, my Moz ranking and DA have increased. I’ve started applying the cluster method and already see improvements.
The best part? There’s nothing overwhelming. It’s organized, strategic, and clear.
Jane
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Nina literally holds your hands and guides you to be successful in your blog.
I currently have all of Nina’s courses and can say with certainty that if anyone is looking for an SEO course, Nina more than gives her best! She is always helping people out in the groups, updating her courses and providing helpful guidance to all her students. Multiple of her students are already in Mediavine and making more than just ads as revenue since she teaches us everything she knows.
Juhi A

Other programs charge $5K+and still expect you to figure out half of it on your own.
PPTB isn’t priced like that.


Because I built it for people who are serious about creating a search-powered business… even if it’s not full-time (yet).
My promise to you:
✅ No overpriced SEO tools
✅ No upsells halfway through the process
✅ Just one full system, with real support, to help you earn faster (and with less guesswork)

If you actually use PTTB, it pays for itself in MONTHS. Sometimes weeks.

6 Month Payment Plan

$450 / month

For the folks who need a little more wiggle room in their budget but still want full access to everything.

🔓 12 months of access

💬 Real 1:1 support from me inside the group

📅 You can renew for another 12 months at just 25% of what you originally paid—even if the program price increases.

you’ll get:

  • The full Profitable Blog Framework
  • The Facebook Group (aka your secret weapon)
  • Live Quarterly Q&A Calls
  • Quarterly live Q&As & guest expert sessions
  • Implementation challenges to get out of your own head
  • All the GPT tools, templates, and dashboards
  •  Private podcast feed for learning on the go
  • Custom analytics dashboards (no spreadsheets from hell)
  • Refund Policy

Pay in Full

$2,500 / 1 year (Save $200)

For the “I’m all in” types who are ready to stop second-guessing and finally make this work.

You’ll Get:

  • The full Profitable Blog Framework
  • The Facebook Group (aka your secret weapon)
  • Live Quarterly Q&A Calls
  • Quarterly live Q&As & guest expert sessions
  • Implementation challenges to get out of your own head
  • All the GPT tools, templates, and dashboards
  •  Private podcast feed for learning on the go
  • Custom analytics dashboards (no spreadsheets from hell)
  • 14 Day Refund Policy

They Weren’t Sure Either — But 100% Said It Was Worth It

You’re not the only one who hesitated.

In our survey of 32 students:

  • 100% said the program met or exceeded expectations
  • Over 90% named price as their biggest hesitation…
  • …and 0% said they regret joining

 “I almost didn’t join because of the cost…

But it’s worth every penny, and then some.” – Kara
– Kara
Business Owner

 “I thought I knew SEO… I didn’t.

Nina’s system just makes everything make sense.”
– Emma
Business Owner

 “I’ve taken other SEO and blogging courses before,

and this is the first one that actually delivered.”
– Kristi
Blogger

When asked to describe the PPTB in one word, students said:

Beyond. Supported. Eye-opening.

Transformational. Mind-blowing. Invaluable.

That’s what happens when you stop piecing together freebies and finally get a system that works.

These weren’t just throwaway comments.

They were the words people reached for after building real traffic, income, and confidence even with limited time, low energy, or zero SEO background.

Let this be your sign: If your blog (or blog-shaped idea) is still sitting in your drafts folder… this is your starting point.

Speaking of Emma…

“I had no clue about SEO or how to set up my site and was getting no traffic at all. I rebuilt my site from scratch and audited everything based on the course and immediately, my traffic started to grow.

In the 6 months after implementing Nina’s strategy, our traffic doubled. I made no new posts. I changed nothing else. That growth was purely from setting up my site correctly and doing content audits.

I was nervous to invest. The cost was high, and I wasn’t sure if it would help or what level it was for. But I decided to go for it and this was the only course I’ve ever taken that made me feel truly supported and on track.

The depth of the modules, the scope of topics, the continuous updates it’s all amazing. The Facebook group is a lifeline. The GPTs and trackers have been so helpful. There’s a clear process here that actually works.

If you’re confused about SEO or your traffic isn’t growing or if you just want something that works without overwhelming you—this is the course. Just do it. It’s the only one you’ll ever need.”

Emma, Small Business Owner – Travel 

Not 100% Sure? You Don’t Have to Be. Try it Risk Free!

You don’t have to know exactly how you’ll get to $5K months, yet.

That’s what this program is here for.

You just need a clear, easy-to-follow path that works with your limited time—and real support (like actual walkthroughs, not just a packed group call) when questions pop up or you hit a roadblock.

If you’re reading this and thinking “I really want this to work…”—you’re already further along than you think.

Try the Profitable Part-Time Blogger™ system for 14 days.

If it’s not for you? Check the Refund FAQ as it’s no forms. No fuss. No weird energy.

Because that’s how I’d want to be treated, too.

*Refunds available for pay-in-full purchases only. One refund per person or business.

FAQs

This is right for you if:

  • You’re passionate about the subject you’re writing on and want to connect with a community of people who equally love it 
  • You’re confident in your ability to write content and have written at least 3 blog posts or long form pieces of content before
  • You’re not afraid of hard work and investing time up front for it to pay dividends later 
  • You want to run an online business that’s monetized via affiliates and digital products/services

But you’ll want to find a different program if:

  • You’re looking for short term, get rich quick strategies
  • You don’t want to build a community or interact with your audience at all
  • You can’t invest at least 10 hours a week (20 recommended) in your blog to set these strategies in motion over this 1 year
  • You want to run an e-commerce or local SEO business
  • You want Nina to teach you to be TikTok famous or to crush Pinterest traffic
  • You are racist, homophobic, a scammer, or otherwise a mean spirited person

I teach even the “beginner” information at a very high level. I recommend even bloggers with 30k pageviews or 300k pageviews go through my set up systems to ensure everything is running smoothly – you’d be surprised how many of my coaching calls have easy fixes from site set up issues that are massively holding people back!

We start from the basics – like buying your domain. And then scale to my exact set ups for 6 figure sites and 6 figure months with my website organically.

Nope! This is not a paid ads course, although there is nothing wrong with running them as well. It’s just a different strategy.

This is a program about creating an organic community for your blog without needing to spend thousands of dollars a month on Facebook or Google ads.

You will get immediate access to all 6 parts of the framework when you purchase the program.

All lessons and modules are available for you to watch at any time that suits you, or to listen to on the private podcast feed. 

There is no 1:1 support with this program. I only offer coaching / consulting in the private Facebook Group to answer questions and lead the Q&As. When I am out of office, my expert team will step in to ensure no questions go unanswered.

I typically reply to posts within 48 hours on weekdays. I am happy to do blog post reviews, site architecture audits, or to brainstorm products – or anything else! I’ll even record Loom videos for easier understanding when needed.

I focus on my own courses and do not compare/contrast with competitors. This allows me to focus on developing my own blogging strategies to teach y’all as best as I can.

I have a policy of not comparing, contrasting, or putting down any other courses. We all have our own teaching methods and offerings.

If you’d like to see if my teaching aligns with your style, check out my Youtube channel (@sheknowsseo) or my Instagram (@ninaclapperton) to get some free insight into my methods.

I’ve built a network of amazing bloggers, content creators, and entrepreneurs over the years. Occasionally, I ask them to come in and speak to the group. There is no strict schedule or guaranteed speaking topic. We do roughly one per quarter.

In the past, we’ve had a Tiktok expert with over 600k followers, a public Facebook group expert who grew their group to 150k members in 6 months, and an award-winning podcaster sharing the best tips for pitching to be a guest on podcasts.

If there’s anyone you’d like to see speak in the program or a specific topic you’d like to see covered, let me know and I’ll try to invite a relevant speaker. 

I update the program annually with the best practices that are currently working. Throughout the year, I run case studies and tests to ensure these strategies continue to be effective and relevant.

The Profitable Blog Framework is all about fitting in your business around your life. That’s why you only need 20 hours per week to achieve success!

When I first used this framework, I was working 4 full time jobs. I fit my 20 hours in with: 10 hours on the weekend, 2 hours each day (my lunch hour and either before or after work).

If you can only work 10, that’s fine! You can either outsource the other 10 or extend the framework to fit your life, not the other way around.

The Profitable Part-Time Blogger is for any business owner who is looking to attract their ideal audience and monetize without burnout. That’s not a niche specific desire, so this course isn’t niche specific!

I got my start as a travel blogger, but I’ve used this framework to grow businesses in a variety of niches such as construction, how to blog (that’s She Knows SEO!), and pets.

Every quarter we run a challenge related to one of the 4 pillars of the program framework. This includes writing (word count based), affiliate post (milestone based), newsletter opt in (milestone based), and digital product creation challenges (launch of a new product). These rotate quarterly.

They feature prizes for the top performers. 

I offer a 14 day no questions asked refund policy.

If you don’t love the program, you can get your money back.

You will lose access to the course and all documents. You will not be entitled to use any of the templates in the course or to have saved any material for future use.

This refund policy is only offered to customers who pay in full. The payment plan has no refund policy option.

NO REFUNDS WITH DISCOUNTS. Unless otherwise stated, no refunds will be given for discount, promotions, or bundles of the course. Look to the promotional copy for the specific sale to determine if it applies. If you’re unsure, email support@sheknowsseo.co

The only “course” included in the PPTB is the $9 SEO Spreadsheets for Bloggers. Otherwise, everything Nina sells is unique.

This course does not cover AI.

It does not cover Facebook Groups.

It does not cover getting paid to travel.

All other SEO courses are stand alone. However, the learnings in the 6 Months to 50k Sessions Masterclass, Dominate Your DA Ebook, and Guest Posting Kit / Masterclass are covered in more depth and in a unique way in the PPTB. You would not need to purchase them if you already have this course.

Yes, yes, and yes!

No. We don’t cover monetizing with ads because there are many amazing ways to monetize BEFORE you hit the traffic threshold for an ad network.

I waited until I hit 50k sessions before I started monetizing. It took 4 years, and then I was only making $1,500-2,000 a month. Not exactly leave-your-job money in Canada.

I scaled to $10k and then $30k and then $110k months with ads as my lowest priority monetization strategy.

This course will help you take control of your traffic and your income. So you have the option to include ads in your revenue share, but you don’t have to wait to get into an ad network or to hit certain traffic thresholds before you monetize your business.

Nina will happily answer questions about ads in the Facebook Group, but the course doesn’t focus on ad revenue.

Note: Many lessons only feature a download, or are text-based for easy reading. Every module can be completed in a weekend, although it will take longer to implement.

  • Deciding Your Why
  • Identifying Your Niche
  • Audience Avatar Research
  • Goal Setting
  • Income and Expense Tracking
  • Productivity and Time Management Tips
  • AIDA Funnel
  • BONUS: She Knows Your Audience GPT
  • BONUS: She Knows Goals GPT
  • Intro and How to Navigate This Module
  • Name Your Blog and Buy Your Domain Name
  • Buy Webhosting
  • Installing WordPress and Theme Set Up
  • Designing Your Homepage
  • WordPress Site Settings
  • Setting Up Plugins
  • Installing Google Analytics and Google Search Console
  • How to Use Google Analytics G4
  • How to Use Google Search Console
  • Setting Up Bing Indexing
  • Installing Microsoft Clarity
  • Website and Business Security
  • Site Architecture
  • Site Speed
  • Experience, Expertise, Authority, Trustworthiness
  • Making Your Blog Accessible
  • BONUS: Automating Your Web Formatting with Code
  • BONUS: Looker Data Studio
  • Attracting Your Ideal Audience with SEO
  • Important Metrics to Know and How to Find Them
  • SEO Spreadsheets & Content Calendar
  • Researching Your Niche
  • Types of Keywords
  • Keysearch Tutorial
  • How to Find Competitors
  • Finding Keywords
  • Creating a Topical Map
  • Outlining Blog Posts
  • Writing a Great Blog Post
  • Formatting and Uploading Blog Posts
  • Image SEO Best Practices
  • Best Practices for Adding Multimedia to Blog Posts
  • External Linking
  • Internal Linking
  • Link Whisper Tutorial
  • Indexing a Post and Checking Rankings
  • Backlinks
  • Dealing With Algorithm Updates
  • Bonus: She Knows Topic Clusters GPT
  • Bonus: She Knows Blog Post Intros GPT
  • Bonus: She Knows Blog Posts GPT
  • Bonus: She Knows Meta Descriptions GPT
  • Bonus: She Knows Internal Linking GPT
  • Bonus: How to Do a Content Audit [Month 13]
  • Affiliates as Market Research
  • Affiliate Marketing Terms
  • Affiliate Links and Their Rules
  • Affiliate UTMs / SubIDs
  • Ways to Share Affiliate Links
  • Finding Profitable Affiliate Programs
  • Types of Affiliate Posts
  • Finding Affiliate Keywords
  • Writing Affiliate Blog Posts
  • Formatting Affiliate Posts
  • How to Get Traffic to Affiliate Posts Without Google
  • Monetizing High Traffic Posts
  • Heatmaps for Affiliates
  • Lazy Affiliate Marketing Methods
  • Why Your Affiliates Aren’t Converting
  • What to Do if You Get Rejected By an Affiliate Program
  • How to Negotiate a Commission Increase
  • Affiliate Promotional Campaigns
  • BONUS: She Knows Affiliate CTAs GPT
  • BONUS: She Knows Affiliate Posts GPT
  • BONUS: Affiliate Kadence Block Templates
  • BONUS: Auditing Your Affiliates [Month 13/14]
  • Capture Your Community with Email Marketing
  • Email Marketing Terms
  • Email Marketing Platforms: Which is Best?
  • Email Marketing Best Practices
  • Email Compliance and Ethics
  • Improving Deliverability
  • Email Spam Filters
  • Types of Newsletters
  • Creating Your Newsletter
  • Formatting a Newsletter
  • Writing Great Email Subject Lines
  • Types of Emails
  • How to Write a Newsletter
  • How to Write an Affiliate Newsletter
  • Segmenting Your List
  • Creating an Email Opt-In / Freebie + Form
  • Creating a Landing Page
  • Welcome Sequence
  • How to Grow Your Email List: On Your Blog
  • How to Grow Your Email List: Off Your Blog
  • Ways to Monetize Your Email List
  • Ways to Reduce Unsubscribes
  • Email Metrics to Track
  • BONUS: 1 Year of Email Ideas
  • BONUS: She Knows Email Marketing GPT
  • BONUS: She Knows Subject Lines GPT
  • BONUS: She Knows Email Funnels GPT
  • BONUS: Scrubbing Your List & Auditing Your Funnels [Month 19]
  • What Does It Mean to Own Your Income?
  • Own Your Income Workbook
  • Digital Product Terms
  • Brainstorming Your Offer
  • Types of Products
  • Outlining Your Offer
  • Creating Your Product
  • Naming Your Offer
  • Digital Product Sales Tech
  • Pricing Your Offer
  • Creating Your Sales Page
  • Legal Notes
  • Launching Your Offer
  • Evergreen Email Sales Funnel
  • SEO Sales Funnel
  • Writing Sales Emails
  • Ways to Make More Sales
  • Digital Product Sales Metrics to Track
  • BONUS: Customer Service and Optimizing Your Onboarding
  • BONUS: Selling Services
  • BONUS: Scaling to a Product Ecosystem
  • BONUS: She Knows Product Pricing GPT
  • BONUS: She Knows Course Summaries GPT
  • BONUS: Auditing Your Offer Suite [Month 22]

Email support@sheknowsseo.co and we’ll ensure you get the answers you need shortly. 

Tried Other SEO & Blogging Courses and Didn’t See a Result? Read This.

You’ve tried other SEO or blogging programs. So had they.

  • “I’ve done the big name SEO courses… this one finally clicked.” – Travel Mexico Solo
  • “Others were basic. Nina’s had the depth and real support.” – Kara
  • “I almost didn’t join because of cost. I’d do it again in a heartbeat.” – Fiona

32 out of 32 students said it met or exceeded expectations—even those who were nervous about the price.

When you Profitable Part-Time Blogger™ today to begin building a blog-powered business you can count on, here’s what happens next:

1️⃣ Click the payment option below to lock in your spot.

2️⃣ You’ll get INSTANT access to the course, welcome roadmap, GPTs, and private community.

3️⃣ From there? You show up for your blog while this program shows up for you.

🛡️  Backed by a 14-Day Risk-Free Guarantee

P.S. — A Final Note From Nina & Theo

At this point in the page, your cursor might be hovering near that button… and if it’s not? That’s okay too.

This program isn’t for everyone.

If you’re looking for a magic traffic hack or another course you’ll skim and never finish, this isn’t it.

I was once the person googling “how to grow blog traffic” at midnight with 10 tabs open and no idea where to start—before clocking into my 9–5 law office job.

That’s why this isn’t just theory with no receipts to show it’s working STILL as of last week.

And why I don’t leave you to fend for yourself with a pile of lessons but no clear 1-2-3 next step instruction.

I’m here with you in the process.

Every question. Every stuck moment. Every “is this right?” detour. You’ll get real answers, directly from me.

You can close this tab and stay in research mode. Or you can join me (and Theo 🐾) and finally move forward, one supported step at a time.

Whatever you choose, I trust your timing.

But if that time is now (or has been quietly knocking for weeks)?

I’d be honored to help you build your version of a calm, sustainable, search-based business this year.