Achieve Full-Time Income With Part-Time Hours

Make money doing what you love while working 20 hours per week by turning your hobby blog into the business of your dreams!

$997 for 1 year

A collage of resources and tools from the Profitable Part-Time Blogger course, including templates, spreadsheets, and analytics interfaces, alongside course modules and SEO lessons.

Profitable Part-Time Blogger Program

(Formerly “SEO Roadmap”)

I’m In!

Is This You?

Do you feel stuck trying to make your blog work?

  • You’re juggling work, life, and blogging, but your audience isn’t growing.
  • You’re unsure how to monetize, despite putting in endless hours of effort.
  • You haven’t even started a blog yet, but you’d got the idea. The tech just freaks you the fuck out.
  • Other bloggers seem to have cracked the code, and you’re wondering what they know that you don’t.

What if you could turn your blog into a sustainable business that fits into your schedule?

What If You Could…

  • Attract your ideal audience with content that speaks directly to them.
  • Build a loyal community that engages with your work and takes action on your advice.
  • Set up your tech without paying thousands of dollars for developers.
  • Create steady income streams that grow your revenue—even when you’re not actively working.

It’s time to transform your blog into a revenue-generating business, backed by an algorithm-proof strategy designed to protect your income and grow your audience.

Join Now!

Introducing the Profitable Part Time Blogger Program

This program helps bloggers in every niche turn their blogs into profitable businesses they can manage in just 20 hours per week. Over 12 months, you’ll master the systems you need to attract an audience, monetize your blog, and scale sustainably.

This is like joining a group coaching program with Nina!

Only 6 Steps To

BUILD A LOYAL COMMUNITY, OWN YOUR INCOME SOURCES, & START MAKING $5K/MO!

Business Marketing Mindset

Still think of it as “just a blog”?
Not anymore!
I share my marketing and mindset strategies that took me from negative income months to $30k/mo.
Get a clear roadmap to achieve your goals and reverse engineer your income!

Website Tech Set Up

Have no idea how to set up your website for users OR robots?
My step-by-step tutorials will take you from buying your domain to setting up your site architecture to automating with my lazy girl hacks!
You’ll have a complete custom website you built in a weekend!

Attract Your Ideal Audience

Stop paying for ads or jumping on Tiktok trends!
Get your ideal audience to your business organically – when they’re actually looking for your help.
I teach audience-first, algorithm-second SEO (aka. write for real people, not robots).

Affiliate Monetization

You don’t have to spend money to make money!
Earn money promoting things you already love with affiliate marketing – both on and off your website.
My AIDA funnel strategy turns your site into an SEO sales funnel that sells while you nap!

Capture Your Community

Don’t rely on rented space for your traffic!
Search engines can change their algorithm at any time.
Make your business algorithm-proof by setting up an email list.
Create your favourite corner of the internet with your internet besties!
Coming December 2024

Own Your Income

You will make the most money when you own your income sources.
Learn how to ideate, create, and launch a digital product – and how to keep making sales.
My content question framework will leave you with endless product ideas!
Coming January 2025

Quarterly Live Q&A Calls

Prefer to learn live?
I host quarterly (usually more often) live Q&As on Zoom for all members.
Times and dates vary to accommodate time zones and work days globally.

Implementation Challenges

Need a push to get past your perfectionism?
We hold quarterly challenges with prizes you can win today.
Sharpen your competitive streak to win things like 1:1s with Nina!

24/7 Support

Join the Profitable Part-Time Blogger Facebook Group for community support.
I do blog post reviews, keyword help, product ideas, and more!
Never feel lonely blogging again!

Wait There’s More!

If You Join Today You’ll Also Get

Mockups of devices showcasing tools and resources from the Profitable Part-Time Blogger course by She Knows SEO, including the main GPT interface, blog topic clusters, email templates, and SEO setup GPTs.

🔒 Custom GPTs to audit and automate your…

  • Topic clusters
  • Audience avatar
  • Blog posts and intros
  • Internal linking
  • Social media repurposing
  • Affiliate calls to action
  • & more!
Screenshots and device mockups of the Profitable Part-Time Blogger course, featuring templates like the Blog Outline Checklist, Income and Expense Tracker, and a site architecture planner alongside course lessons on SEO and blogging strategies.

🔒 Formats for every learning style

  • Private podcast feeds for lessons and live calls
  • Closed captions and transcripts
  • Text explanations, workbooks, and templates
  • Pre-formatted spreadsheets
  • What to do and when to do it
  • Large font sizes, audio controls, and speed controls
A Google Analytics dashboard showing traffic data from She Knows SEO, with 38,146 views, 31,444 sessions, and a detailed breakdown of page performance and engagement metrics for a blog site. It's a premade template from the Master Data Studio that filters all views to be easily understandable.

🔒 Master Data Studio

  • A custom Data Studio designed by Nina
  • Easy to follow G4 and GSC analytics
  • Pre-filtered for content audits
  • Includes rank tracking!
  • Reusable and adjustable
Guest Experts section from the Profitable Part-Time Blogger course, listing lessons by industry professionals like Jessie Festa and Erin of Pina Travels on topics such as creating newsletters and branding strategies.

🔒 Regular guests share their wisdom

  • Quarterly guest experts covering diverse topics
  • Replays of past guest experts
  • Live, recorded, and audio-only options for listening
  • Hand-selected by Nina based on group feedback
  • Covering everything from social media to branding to podcasting & beyond!
Profitable Part-Time Blogger GPT interface on a computer screen, offering options to navigate lessons, define SEO terms, and find course modules.

🔒 Course coach GPT for 1:1 support

  • Struggling to find a lesson or want to find the exact time stamp of a tip? Not sure where to start in the course? This GPT can help!
  • Private GPT you can ask for basic help understanding lessons and navigating the course
  • Only needs a free ChatGPT account!
Screenshot of 5 different Kadence blocks that are in a cloud library for course members including 3 different blocks for affiliates.

🔒 One-click install custom Kadence block designs

  • Affiliate and product call out boxes
  • Round up call out boxes
  • Resources / deals page
  • & more!
I Need This Program!

Why This Program Works

  • My algorithm-proof strategies ensure your traffic and income are safe from algorithm updates.
  • I’ll teach you how to monetize at any level—whether you’re just starting out or already have an audience but no income.Unlike other programs, this isn’t about quick fixes.
  • No waiting for ads to monetize or needing 1 million pageviews per month. Start monetizing with as few as 5,000 monthly pageviews!
  • It’s about building a sustainable blogging business that grows with you.
Smiling woman with wavy brown hair and glasses, wearing a navy top with embroidered leaves, posing against a plain white background. Nina.
SheKnowsSEO.co

Who’s Piloting This Program??

Hey, I’m Nina! 
I’m a multi passionate, multi-6 figure blogger. I’m obsessed with travel, online business, and my dog, Theo.
After ditching law school for a $200 flight to New Zealand, I founded my first travel blog.
It was a FLOP…
Until I developed my Profitable Part-Time Framework.
My unique strategies skyrocketed my traffic and income.
In 6 months, I hit my first $10,000 month passively. By January 2023, I had my first $30,000 passive income month – while I was still working full-time at a law firm!
I was able to quit my full-time job and 3 side hustles to run my travel blog.
I spent 10 hours a week working and continuing to bring in $20-30k a month.
This strategy helps you create algorithm-proof communities with diverse income streams so you can be confident in your business for years to come.
I’m able to relax in Bari with a cappuccino or hunt for the best gluten free croissant in London without worrying about Google updates, Instagram shadowbans, or Twitter reach.

“… Ok, But Where Are Your Stats, Nina?” Here They Are!

Google Analytics screenshot showing a line graph of user sessions from May 1 to May 16, with data indicating a 36.34% increase in sessions (54,891 compared to 40,261) and a 42.05% growth in users (46,870 vs 32,995), highlighted with a red circle.
I grew my first travel blog to 50k sessions in 6 months.
A search performance graph from Google Search Console showing 38.5K clicks, 2.65M impressions, a 1.5% click-through rate, and an average position of 31 for the She Knows SEO blog.
I grew She Knows SEO to 30k-50k months with fewer than 20 posts a year. That bump is a single new post added in 5 months.

I Don’t Share Income Shots For Safety and FTC Guideline Reasons ❤️

🌟 Real Results

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My page views have gone from 20K to around 35K in just over two months.
I thought I knew a lot about SEO… I was extremely nervous to pay more money for a blogging course that I didn’t really think I needed and for a blog that wasn’t really making much money. Wow, I am so glad that I bought the course. It turns out I still had lots to learn about SEO and blogging in general. Thanks to my increased traffic, my affiliate and ad income increased enough to pay for the course.
Fiona Boyle
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This week, I hit the 50k sessions threshold for Mediavine. I’ve officially applied to join! I wanted to hop on here to give a big, public thank you to Nina, because I truly would not have hit this milestone without her mentorship (and friendship!).
In January 2023, my blog logged 5k sessions. In October 2023, it logged 50k. I didn’t do it in 6 months, but I think 10 months is pretty solid, too! Nina’s strategy WORKS.
Pina Travels
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The knowledge goes beyond my travel own blog and has helped me feel confident in taking travel writing jobs that require SEO-optimisation – which I would have been too nervous to do before. Nina made strategies that previously seemed complex appear incredibly straightforward to implement. She is very friendly and well-informed, so it’s hard to stay intimidated or frustrated by SEO while taking the course…. Keyword research and analysis are now something I look forward to! 
Cassie Bailey
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I signed up for Nina’s SEO Roadmap course about 3 weeks ago, I held my breath as I clicked the ‘Pay’ button for this pretty pricey purchase. A part of why I was nervous is the fact that I knew NOTHING about SEO or Affiliate marketing and was worried that I wouldn’t understand most of the stuff she was talking about.
But this is probably the most comprehensive and practical course I have ever taken. It really feels like you are sitting on your friend’s couch and they are just sharing all of their gems with you. Worth every penny. ❤️
Inge van Aswegen
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I’m about to hit 20k monthly views after about 6 months of focused work following the best practices taught in Roadmap. I’ve been earning about $200 in affiliates for 3 straight months now and am hoping to increase that.
My favorite thing is having access to the private Facebook group – honestly, it’s so great Nina should probably charge for it. I’ve learned so much!
Cat is Out of The Office
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I got up to 50k sessions and into Mediavine in 7 months because of the Roadmap (and the roadmap FB group).
I should say I haven’t even completed the whole course, there is that much in it. 😟 And my site is general travel rather than niche, so harder to rank for in some cases.
The access to Nina is the best (who I would say is almost too available to us 😄) along with sharing her experiments and what works and doesn’t.
Kaz HG
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NINA! I just finished your SEO Roadmap course, which I did with my bf, who’s brand new to blogging. I have done most of the big-name SEO courses myself, but wanted to tell you that yours was the EASIEST TO FOLLOW of the ones I’ve done.
I wish SEO Roadmap was the first course I had taken as a new blogger, because you demystify SEO so perfectly, and in a way that ANYONE can understand. (Also, I love your Canadian accent, but that’s another thing entirely 🇨🇦).
Travel Mexico Solo
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The Roadmap has been fantastic and like others have mentioned helped me get into Mediavine in six months of starting the course.
Nina knows her stuff and helps keep you focused.
She also runs competitions to help you stay motivated.
The live Q&As are great and Nina is always there to answer your questions.
Can’t recommend it highly enough.
Kylie Lang
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Nina literally holds your hands and guides you to be successful in your blog.
I currently have all of Nina’s courses and can say with certainty that if anyone is looking for an SEO course, Nina more than gives her best! She is always helping people out in the groups, updating her courses and providing helpful guidance to all her students. Multiple of her students are already in Mediavine and making more than just ads as revenue since she teaches us everything she knows.
Juhi A
Join Now!

Forget the Hustle!

Stop wasting time on strategies that don’t work. Build a blog that generates revenue while you focus on what matters most.

Join the Profitable Part-Time Blogger Program Today!

Try It Risk Free!

I don’t want you to spend money on something that isn’t right for you.

If you buy the Profitable Part-Time Blogger and don’t feel it’s got the value you were looking for or I’m not the right teacher for you, no worries!

Just email support@sheknowsseo.co within 14 days of purchase for a no questions asked refund.*

*Only available once per person/business. If you have claimed one before, you cannot claim it again. Only available for “pay in full” plan.

I’m Ready to Invest in Me!

Scale Your Blog to $5k Per Month!

6 Month Payment Plan

$179 / month

Need to split up payments? No worries! Get the 6 month payment plan. You’ll get access to the program for 1 year.

Option to renew for additional years at an over 50% discount (does not renew automatically).

Buy Now!

Includes:

  • 6 Module Profitable Part-Time Blogger Framework
  • Profitable Part-Time Blogger Facebook Group
  • Live Quarterly Q&A Calls
  • Quarterly Implementation Challenges
  • Quarterly Guest Experts
  • Private Podcast Feed of Lessons
  • Spreadsheets
  • Master Looker Data Studio
  • Refund Policy

Pay in Full

$997 / 1 year

Ready to join the program? Get a 1 year subscription to the Profitable Part-Time Blogger program. Pay in full and save!

Option to renew for additional years at an over 50% discount (does not renew automatically).

Buy Now!

Includes:

  • 6 Module Profitable Part-Time Blogger Framework
  • Profitable Part-Time Blogger Facebook Group
  • Live Quarterly Q&A Calls
  • Quarterly Implementation Challenges
  • Quarterly Guest Experts
  • Private Podcast Feed of Lessons
  • Spreadsheets
  • Master Looker Data Studio
  • 14 Day Refund Policy

What’s Next?

After purchasing, you will receive an email with instructions for accessing the course, hosted on a platform called ThriveCart.

First, you will need to create a username and login. Then you will gain immediate access to the entire course and all of its bonuses.

You will also be sent instructions via email directing you to join our exclusive Facebook community and get the private podcast feeds.

See You Inside! 👋

If the anticipation of finally growing a profitable blog organically has got you shaking like a Chihuahua with excitement, it’s time to…

Join Now!

FAQs

This is right for you if:

  • You’re passionate about the subject you’re writing on and want to connect with a community of people who equally love it 
  • You’re confident in your ability to write content and have written at least 3 blog posts or long form pieces of content before
  • You’re not afraid of hard work and investing time up front for it to pay dividends later 
  • You want to run an online business that’s monetized via affiliates and digital products/services

But you’ll want to find a different program if:

  • You’re looking for short term, get rich quick strategies
  • You don’t want to build a community or interact with your audience at all
  • You can’t invest at least 10 hours a week (20 recommended) in your blog to set these strategies in motion over this 1 year
  • You want to run an e-commerce or local SEO business
  • You want Nina to teach you to be TikTok famous or to crush Pinterest traffic
  • You are racist, homophobic, a scammer, or otherwise a mean spirited person

Nope! This is not a paid ads course, although there is nothing wrong with running them as well. It’s just a different strategy.

This is a program about creating an organic community for your blog without needing to spend thousands of dollars a month on Facebook or Google ads.

You will get immediate access to all 6 parts of the framework when you purchase the program.

All lessons and modules are available for you to watch at any time that suits you, or to listen to on the private podcast feed. 

I’ve built a network of amazing bloggers, content creators, and entrepreneurs over the years. Occasionally, I ask them to come in and speak to the group. There is no strict schedule or guaranteed speaking topic. We do roughly one per quarter.

In the past, we’ve had a Tiktok expert with over 600k followers, a public Facebook group expert who grew their group to 150k members in 6 months, and an award-winning podcaster sharing the best tips for pitching to be a guest on podcasts.

If there’s anyone you’d like to see speak in the program or a specific topic you’d like to see covered, let me know and I’ll try to invite a relevant speaker. 

Every quarter we run a challenge related to one of the 4 pillars of the program framework. This includes writing (word count based), affiliate post (milestone based), newsletter opt in (milestone based), and digital product creation challenges (launch of a new product). These rotate quarterly.

They feature prizes for the top performers. 

There is no 1:1 support with this program. I only offer coaching / consulting in the private Facebook Group to answer questions and lead the Q&As. When I am out of office, my expert team will step in to ensure no questions go unanswered.

I typically reply to posts within 48 hours on weekdays. I am happy to do blog post reviews, site architecture audits, or to brainstorm products – or anything else! I’ll even record Loom videos for easier understanding when needed.

I update the program annually with the best practices that are currently working. Throughout the year, I run case studies and tests to ensure these strategies continue to be effective and relevant.

I offer a 14 day no questions asked refund policy.

If you don’t love the program, you can get your money back.

You will lose access to the course and all documents. You will not be entitled to use any of the templates in the course or to have saved any material for future use.

This refund policy is only offered to customers who pay in full. The payment plan has no refund policy option.

NO REFUNDS WITH DISCOUNTS. Unless otherwise stated, no refunds will be given for discount, promotions, or bundles of the course. Look to the promotional copy for the specific sale to determine if it applies. If you’re unsure, email support@sheknowsseo.co

I teach even the “beginner” information at a very high level. I recommend even bloggers with 30k pageviews or 300k pageviews go through my set up systems to ensure everything is running smoothly – you’d be surprised how many of my coaching calls have easy fixes from site set up issues that are massively holding people back!

We start from the basics – like buying your domain. And then scale to my exact set ups for 6 figure sites and 6 figure months with my website organically.

I focus on my own courses and do not compare/contrast with competitors. This allows me to focus on developing my own blogging strategies to teach y’all as best as I can.

I have a policy of not comparing, contrasting, or putting down any other courses. We all have our own teaching methods and offerings.

If you’d like to see if my teaching aligns with your style, check out my Youtube channel (@sheknowsseo) or my Instagram (@ninaclapperton) to get some free insight into my methods.

Yes, yes, and yes!

No. We don’t cover monetizing with ads because there are many amazing ways to monetize BEFORE you hit the traffic threshold for an ad network.

I waited until I hit 50k sessions before I started monetizing. It took 4 years, and then I was only making $1,500-2,000 a month. Not exactly leave-your-job money in Canada.

I scaled to $10k and then $30k and then $110k months with ads as my lowest priority monetization strategy.

This course will help you take control of your traffic and your income. So you have the option to include ads in your revenue share, but you don’t have to wait to get into an ad network or to hit certain traffic thresholds before you monetize your business.

Nina will happily answer questions about ads in the Facebook Group, but the course doesn’t focus on ad revenue.

The only “course” included in the PPTB is the $9 SEO Spreadsheets for Bloggers. Otherwise, everything Nina sells is unique.

This course does not cover AI.

It does not cover Facebook Groups.

It does not cover getting paid to travel.

All other SEO courses are stand alone. However, the learnings in the 6 Months to 50k Sessions Masterclass, Dominate Your DA Ebook, and Guest Posting Kit / Masterclass are covered in more depth and in a unique way in the PPTB. You would not need to purchase them if you already have this course.

Email support@sheknowsseo.co and we’ll ensure you get the answers you need shortly. 

At this time, no no and no. I always give at least 30 days notice of price increases to my email list.

This is an “always open” course, which means you can buy at any time. There is no limited number of students nor any discounts planned in the coming months. I prefer to do bundles than discounts.

I don’t want you feeling like you have to wait to get the help you need, nor do I want you making an impulsive choice because you’re worried about a cart closing.

I want you to start your business in the right way that feels good to you ❤️ And that means waiting till you’re ready without a countdown timer ticking in your face.

Forget about 80 hour work weeks – get back to living your life while your part-time passion prints money!

Skip the cringe-y Tiktok dances and the four figure ad spend. Stop working harder with no results to show from it.

Are you ready to transform your blog into a lucrative business without sacrificing all your free time?

Join the Profitable Part Time Blogger Program Today! 

Want to See More Testimonials?

Click here to read all of the testimonials from people who worked with Nina or took her courses ❤️